Your Best Work Isn't Getting the Reviews It Deserves

Remember that gorgeous kitchen remodel where the homeowner couldn't stop raving about your work? You meant to ask for a review, but then the next job started, the phone rang, and three weeks later you realized you forgot. Again.

While you're focused on creating beautiful spaces, your competitors are collecting the 5-star reviews that should be yours. Lead Lab AI's Review Builder fixes this forever - automatically requesting, managing, and leveraging every review opportunity so you build the reputation your craftsmanship deserves.

Here's the reality: your next $75,000 kitchen remodel is researching you online right now. They're not just looking at your portfolio - they're reading what other homeowners say about working with you.

• Consumers are looking for facts and objectivity: They read both positive and negative reviews to form their own opinions about whether you're the right contractor for their dream kitchen
• Consumers are feeling more lenient towards local businesses in 2025: Lower expectations around review counts and recency means they're more forgiving - but only if you have some reviews to show.
• Local businesses must prove themselves with excellent experiences: Homeowners aren't finding experiences noteworthy enough to write about, and many don't think their reviews will make a difference. Translation: you need a system that makes it easy.
• The AI confusion: Consumers think AI equals 'fake', yet they unknowingly preferred AI-written responses and use AI review summaries to guide decisions. What matters is authentic experiences, not how you ask for feedback.

The bottom line? While you're on job sites creating those experiences worth reviewing, your online reputation sits stagnant. Every day without new reviews is another day potential customers choose your competitors.

88% of consumers say they'd use a business that responds to both positive and negative reviews, while only 47% would consider using a business that doesn't respond at all. That's a 40% difference between getting the job and watching it go to someone else.

Think about it: when you finish a bathroom renovation and the homeowner is thrilled, they write you a glowing review. Then... nothing. No thank you, no acknowledgment, no response. Meanwhile, your competitor across town responds to every review within hours, building relationships even after the job is done.



You know you should respond. You want to respond. But between estimates, job site visits, and material deliveries, checking Google reviews falls to the bottom of your endless to-do list. By the time you remember, the moment has passed and the opportunity is gone.

Your Clients Want to Help You - If You Make It Easy

Just 4% of consumers said they haven't written a review in the last year and never would. That leaves a whopping 96% of consumers who are open to writing your business a review.

Even better: more homeowners are writing reviews for both positive experiences than they were in 2024 (29% vs. 25%). Your customers want to help you succeed - but only if you ask at the right time, in the right way.

The problem isn't unwilling customers. It's timing. By the time you remember to ask for a review, your client has moved on to living in their beautiful new space. The excitement has settled, and writing a review feels like homework instead of sharing their joy.